{"id":18813,"date":"2023-03-14T15:57:34","date_gmt":"2023-03-14T20:57:34","guid":{"rendered":"https:\/\/borderlessmag.org\/?p=18813"},"modified":"2025-10-09T10:37:53","modified_gmt":"2025-10-09T15:37:53","slug":"guia-para-el-proselitista-sobre-el-terreno-organizacion-comunitaria-noticias-audiencias","status":"publish","type":"post","link":"https:\/\/borderlessmag.org\/es\/2023\/03\/14\/field-canvasser-playbook-guide-community-organizing-news-audiences\/","title":{"rendered":"La revista Borderless presenta su Manual del Encuestador de Campo"},"content":{"rendered":"<div id=\"fws_69e90785e07a0\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-2 vc_hidden-sm vc_hidden-xs wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p style=\"text-align: center;\"><em>Esta historia fue <a href=\"https:\/\/rjionline.org\/news\/introducing-the-field-canvasser-playbook\/\">publicado originalmente por el Reynolds Journalism Institute<\/a>.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_30 vc_sep_pos_align_center vc_sep_color_black wpb_content_element\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>\u00bfQu\u00e9 ocurre cuando se combinan las t\u00e9cnicas de organizaci\u00f3n popular con el periodismo?<\/p>\n<p>Borderless Magazine trat\u00f3 de responder a esta pregunta cuando en 2022 nos embarcamos en un experimento para utilizar encuestadores sobre el terreno con el fin de comprender y atender mejor a nuestro p\u00fablico hispanohablante. Hemos aprendido de nuestros errores y aprovechado nuestros \u00e9xitos para fortalecer nuestro periodismo. Y hemos documentado todo a lo largo del camino con la esperanza de que otros puedan aprender y utilizar nuestro trabajo.<\/p>\n<p>Hoy me enorgullece desvelar el fruto de esos esfuerzos y de nuestra Beca RJI, <a href=\"https:\/\/docs.google.com\/document\/d\/1c2J1svLYiv25Nlp16pwcQBlaQWPwYxYxUnlb43gzN9A\/edit?usp=sharing\">Libro de jugadas del encuestador de la revista Borderless Magazine<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"templatera_shortcode\">\n\t\t<div id=\"fws_69e90785e1f44\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle small\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone border_color_909090 border_style_solid\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t<div id=\"fws_69e90785e2a65\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle large top_margin_20px bottom_margin_20px\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background: #FFFFFF; background: linear-gradient(90deg,#FFFFFF 0%,#FFFFFF 100%);  opacity: 1; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col padding-3-percent force-phone-text-align-center inherit_tablet inherit_phone border_top_desktop_1px border_bottom_desktop_1px border_color_FFFFFF border_style_solid\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69e90785e310c\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-7 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h4 id=\"news-that-puts-power-under-the-spotlight-and-communities-at-the-center\"><strong>Noticias que ponen el poder en el punto de mira y a las comunidades en el centro.<\/strong><\/h4>\n<p>Suscr\u00edbase a nuestro bolet\u00edn gratuito y reciba actualizaciones dos veces por semana.<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div style=\"margin-top: -20px; \" class=\"vc_col-sm-5 wpb_column column_container vc_column_container col child_column neg-marg no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"_form_1\"><\/div><script src=\"https:\/\/borderlessmag.bluelena.io\/f\/embed.php?id=1\" charset=\"utf-8\"><\/script>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>Los medios de comunicaci\u00f3n como Borderless tienen que superar grandes obst\u00e1culos para servir a nuestras comunidades. La prolongada desconfianza de la gente en los medios de comunicaci\u00f3n, el limitado acceso a Internet y la dependencia de las redes sociales y de fuentes de informaci\u00f3n no tradicionales (como folletos o l\u00edderes religiosos) son solo algunos ejemplos de lo que los periodistas deben tener en cuenta a la hora de relacionarse con sus comunidades.<\/p>\n<p>Hemos creado esta gu\u00eda para periodistas y jefes de redacci\u00f3n que quieran probar una nueva forma de conectar con su p\u00fablico. Tanto si la redacci\u00f3n est\u00e1 formada por dos personas como por 200, creemos que la prospecci\u00f3n sobre el terreno puede ser una herramienta \u00fatil tanto para escuchar a la audiencia como para distribuir contenidos.<\/p>\n<p>En nuestro primer ciclo, dos encuestadores sobre el terreno salieron durante 12 semanas y hablaron con la gente de cuatro barrios predominantemente latinos de Chicago. Hicieron una encuesta en profundidad a m\u00e1s de 110 hispanohablantes sobre c\u00f3mo los periodistas y Borderless en concreto podr\u00edan prestarles un mejor servicio y probaron diferentes formas de llegar a los habitantes de Chicago desconectados de las noticias: desde visitar ferias de salud comunitarias hasta apostarse a las puertas de las estaciones de tren o repartir comida y recursos gratuitos.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-2 vc_hidden-sm vc_hidden-xs wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e90785e4d62\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row article-image\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\r\n      <div class=\"inner\">\r\n        <div class=\"hover-wrap\"> \r\n          <div class=\"hover-wrap-inner\">\r\n            <img decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"100\" width=\"100\" data-animation=\"fade-in\" src=\"https:\/\/borderlessmag.org\/wordpress\/wp-content\/uploads\/2023\/03\/2023_03_14_Field-Canvaser-Playbook_web_02.jpg\" alt=\"\"  \/>\r\n         <\/div>\r\n      <\/div><span class=\"vc_figure-caption ccfic-text media-caption\">La encuestadora Leslie Hurtado en Irving Park frente a la oficina de la concejal Rossana Rodr\u00edguez en Chicago, Illinois, el 3 de abril de 2022. <\/span><span class=\"media-credit\">Diane Bou Khalil | Revista Borderless<\/span><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e90785e6480\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-2 vc_hidden-sm vc_hidden-xs wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>Comenzamos la gu\u00eda explicando por qu\u00e9 empezamos a experimentar con encuestadores sobre el terreno y lo que aprendimos al hacerlo. A continuaci\u00f3n, desglosamos el trabajo con los encuestadores sobre el terreno en ocho sencillos pasos, con consejos sobre c\u00f3mo llevar a cabo cada uno de ellos. Entre ellos, c\u00f3mo<\/p>\n<ol>\n<li>Determine el alcance del trabajo que desea realizar<\/li>\n<li>Planificar un calendario realista para el trabajo<\/li>\n<li>Decida d\u00f3nde quiere que vayan los encuestadores sobre el terreno<\/li>\n<li>Contratar encuestadores sobre el terreno<\/li>\n<li>Decida a qu\u00e9 lugares, eventos u organizaciones quiere dar prioridad<\/li>\n<li>Documente su trabajo y lo aprendido<\/li>\n<li>Iterar sobre la marcha<\/li>\n<li>\u00a1Cruza la l\u00ednea de meta!<\/li>\n<\/ol>\n<p>Hemos intentado que el manual sea sencillo, teniendo en cuenta que las redacciones son lugares muy ajetreados. Deber\u00eda poder leer toda la gu\u00eda en menos de 20 minutos.<\/p>\n<p>Dentro del libro de jugadas, tambi\u00e9n encontrar\u00e1s cosas pr\u00e1cticas como:<\/p>\n<ul>\n<li><strong>Modelo de descripci\u00f3n del puesto de un encuestador sobre el terreno<\/strong>. Compartimos todo, desde las responsabilidades hasta las cualificaciones, pasando por el encuadramiento.<\/li>\n<li><strong>Una lista de cosas que debe llevar en su equipo de prospecci\u00f3n sobre el terreno<\/strong>. Compartimos nuestras herramientas favoritas para salir a la calle.<\/li>\n<li><strong>Sugerencias sobre d\u00f3nde enviar a sus encuestadores sobre el terreno<\/strong>. Enumeramos 50 lugares que le inspirar\u00e1n a explorar su comunidad.<\/li>\n<\/ul>\n<p>Este manual se ha redactado con el apoyo de Diane Bou Khalil y Michelle Kanaar, de Borderless Magazine, y no ser\u00eda posible sin el duro trabajo de <a href=\"http:\/\/borderlessmag.org\/es\/equipo\/\">Todo el equipo de Borderless<\/a>incluyendo a nuestras primeras encuestadoras, Leslie Hurtado y Angie L\u00f3pez. Damos las gracias a Reynolds Journalism Fellowship por hacer posible esta gu\u00eda y a Google News Initiative's North America Innovation Challenge por apoyar nuestra experimentaci\u00f3n con encuestadores sobre el terreno.<\/p>\n<p>Nuestro trabajo con los encuestadores sobre el terreno no ha hecho m\u00e1s que empezar y nos encantar\u00eda saber c\u00f3mo utilizan los dem\u00e1s a los encuestadores sobre el terreno en sus redacciones. Env\u00edenos sus ideas y preguntas a <a href=\"mailto:info@borderlessmag.org\">info@borderlessmag.org<\/a>. Estamos deseando ponernos en contacto con usted.<\/p>\n<\/div>\n\n\n\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_30 vc_sep_pos_align_center vc_sep_color_black wpb_content_element\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><em>Nissa Rhee, de Borderless Magazine, hablar\u00e1 sobre el Field Canvasser Playbook en el marco del programa de becas RJI Fellows'. <a href=\"https:\/\/umsystem.zoom.us\/webinar\/register\/WN_ehSbk9R3RrWD6Z-PYVIukA\">presentaci\u00f3n de sus nuevos productos, herramientas, recursos y kits de herramientas el jueves. 16 de marzo<\/a> a las 11 a.m. CST. Cada becario har\u00e1 una demostraci\u00f3n de su recurso y responder\u00e1 a las preguntas del p\u00fablico.<\/em><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-2 vc_hidden-sm vc_hidden-xs wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t<div class=\"wpb_widgetised_column wpb_content_element\">\n\t\t<div id=\"sidebar\" data-nectar-ss=\"true\" class=\"wpb_wrapper\">\n\t\t\t<div id=\"custom_html-4 1articleright\" class=\"widget_text widget widget_custom_html\"><h3 id=\"wordpress-popular-posts\" class=\"widget-title\">Entradas populares de WordPress<\/h3><div class=\"textwidget custom-html-widget\"><h4 id=\"trending-posts\" class=\"widget-title\">Tendencias<\/h4><div class=\"wpp-shortcode\"><script type=\"application\/json\" data-id=\"wpp-shortcode-inline-js\">{\"title\":\"Trending Posts\",\"limit\":\"3\",\"offset\":0,\"range\":\"custom\",\"time_quantity\":\"124\",\"time_unit\":\"day\",\"freshness\":\"1\",\"order_by\":\"views\",\"post_type\":\"post\",\"pid\":\"\",\"exclude\":\"\",\"cat\":\"\",\"taxonomy\":\"category\",\"term_id\":\"\",\"author\":\"\",\"shorten_title\":{\"active\":false,\"length\":0,\"words\":false},\"post-excerpt\":{\"active\":false,\"length\":0,\"keep_format\":false,\"words\":false},\"thumbnail\":{\"active\":true,\"build\":\"predefined\",\"width\":\"240\",\"height\":\"160\"},\"rating\":false,\"stats_tag\":{\"comment_count\":false,\"views\":false,\"author\":false,\"date\":{\"active\":false,\"format\":\"F j, Y\"},\"category\":false,\"taxonomy\":{\"active\":false,\"name\":\"category\"}},\"markup\":{\"custom_html\":true,\"wpp-start\":\"&lt;ul class=&quot;wpp-list wpp-cardview&quot;&gt;\",\"wpp-end\":\"&lt;\\\/ul&gt;\",\"title-start\":\"&lt;h4 class=&quot;widget-title&quot;&gt;\",\"title-end\":\"&lt;\\\/h4&gt;\",\"post-html\":\"&lt;li&gt;{thumb} {title} {stats}&lt;\\\/li&gt;\"},\"theme\":{\"name\":\"\"}}<\/script><div class=\"wpp-shortcode-placeholder\"><\/div><\/div><\/div><\/div>\n\t\t<\/div> \n\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Gu\u00eda de t\u00e9cnicas de organizaci\u00f3n comunitaria para acercar a los periodistas a su p\u00fablico<\/p>","protected":false},"author":7,"featured_media":18824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[107],"tags":[],"coauthors":[213],"class_list":{"0":"post-18813","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-resources"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Borderless Magazine\u2019s Field Canvasser Playbook &#8211; 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